I found this fascinating quote today:
Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are sure to return time and time again. Let’s take a look at five keys to creating a website that sells.Mommy Tyme, Mishaps of Mommy, Feb 2010
You should read the whole article.